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Seth Godin (né le 23 juillet 1960) est un entrepreneur américain, ancien responsable du marketing direct de Yahoo, ainsi qu'un auteur et conférencier à succès sur des problématiques All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All du marketing.
Il a notamment popularisé le thème du permission marketing ("marketing par permission", un mode d'approche de la communication/publicité qui demande l'autorisation des personnes ciblées, contrairement au "marketing par interruption"). La finalité du permission marketing est d'inciter le client à entrer puis à accepter des niveaux croissants de permission, All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All c'est-à-dire de consentement vis-à-vis d'une marque ou d'un produit, via un programme de marketing relationnel.
Son livre Êtes-vous indispensable ?, publié en 2010, va au-delà du marketing pour venir aborder le développement personnel. Seth Godin a ensuite lancé le projet Domino avec Amazon et publié Poke the Box, puis Nous sommes All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All tous singuliers, des livres exhortant à secouer le statu quo,
se lancer et agir. En février 2012, il met en ligne sur son blog son nouveau manifeste "Stop Stealing Dreams", en téléchargement libre.
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
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Seth Godin All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All pdf
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pdf, Seth Godin
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Il grande libro delle fiabe, Matilde, De Gaulle, La notte delle Falene, Analisi grammaticale e logica al volo. Strumenti per l'apprendimento intuitivo con il metodo analogico